Promotional video made by me and Sean Egerton Foreman. Voiced by Sean Egerton Foreman.
The CBIZ social media campaign is a project that I worked on with my partner, Sean Egerton Foreman that was for a school competition that won 1st place with judges that work within the company.
The project is a social media campaign proposal for a company named, Caledon Business Innovation Zone (CBIZ) from the town of Caledon. CBIZ is a space in the Town Hall of Caledon where entrepreneur or small business owners can go to learn and develop their business's further by talking to mentors, attending workshops/networking events, one on one consultations, and more.
The first part of the social media campaign was to figure out what we would base our campaign on. We decided on Inspiration and Humour presented by the 3 themes of Impact, Benefit, and Success all tied together by the hashtag #innovationishere which was to be used on Twitter, Facebook, and Instagram along with our deliverables which was to be posted based on a small sample social media calendar we made.
We first wanted to show how CBIZ can impact your life by comparing them to famous figures such as the Wright brothers, Thomas Edison, and Issac Newton. Imagine if they had CBIZ back in their time, it would have made a greater impact!
Our next theme was Benefit which was to showcase the benefits of CBIZ and what they had to offer by making a short 20 second video that briefly shows the CBIZ workplace, also in the presentation further expanding on all the benefits they had to offer.
Our last theme was success, where we emailed people who went through CBIZ and got 2 responses and even an short interview with one.
Zainab C. Williams, a new entrepreneur went through CBIZ to better understand what she had to do in her entrepreneurial journey.
Charlene Nadalin, Founder of Amintro who although didn't use CBIZ's services at the start found herself using CBIZ as a venue to network and expand her business with like-minded people in CBIZ.
